Empower yourself with words. Content marketing is the art of writing words to tell the story of your business or products in such a way that readers crave more.
Text on the page is the singular way your website can gain organic traffic. Written content is also the way to invoke prospects, leads, and clients to engage with you and your business. But there’s more to content marketing than letters on a page.
The right words stir emotions. The right emotions prompt action.
Here are the elements most companies and small business owners aspire toward with content marketing plans:
- Building brand awareness
- Establishing yourself as an expert in your field
- Generating leads
- Attracting traffic and building trust through a newsletter
- Releasing an email campaign to generate sales
Clever use of the alphabet is the key to telling your story. Story is what connects people. Not sales.
Content marketing is the act of publishing valuable, reliable information that viewers want to ingest. Your goal is not to tell your audience how qualified you are, how great your product is, or how unbeatable your prices are. On the contrary, your task is to relate to the consumer’s pain point. Connect with your reader by identifying with how they feel about their situation — the challenges, obstacles, and frustrations — then deliver an answer they can use.